以知識概念結構探討生態旅遊發展之供需差異－以屏東原民部落為例

生態旅遊服務在落實自然生態保育與兼顧部落經濟的同時，也應瞭解遊客需求，以提升整體服務品質。本研究以知識結構的角度，探討原住民部落發展生態旅遊的服務項目與遊客實際需求間的差異。研究的資料來源，遊客需求是從旅遊虛擬社群的討論內容抽取；部落的發展資料是蒐集屏東縣三地門鄉達來部落和霧臺鄉阿禮部落，推動生態旅遊期間所召開的工作會議紀錄。資料分別以正規化概念分析法分析建構雙方知識概念結構圖，結果顯示，遊客在意的知識概念以行程安排議題最高，最低為飲食。供給面部分，原住民地區達來部落以行程議題呈現最高的比率，反觀以住宿議題為最低；阿禮部落則以金錢議題呈現最高的比率，反觀以交通議題為最低。由於住宿與交通在遊客需求面的重要性高居第二、三位，本研究建議達來部落應提升住宿品質，阿禮部落應加強交通接駁服務，以補足供給與需求之落差。

關鍵字

社區生態旅遊；正規化概念分析；虛擬社群

並列摘要

Ecotourism services in aboriginal tribes are needed to maintain the balance between nature conservation and economic activities. Simultaneously, it is necessary to better understand tourism demand in order to improve the quality of tourism supply. This study aims to evaluate the differences between the supply side provided by two Taiwanese aboriginal tribes (Dawadawan and Adiri) and the service requirements. Our study collected data from working meetings in aboriginal tribes and some notable virtual communities of travel. We analyzed the data by using the formal concept analysis. Our study results show that the most important topic discussed in Dawadawan working meetings was the itinerary, while few discussions focused on accommodation. In Adiri working meetings, the most important discussion topic was money, while few discussions focused on transportation. With regard to the discussion topics in some notable virtual communities of travel, the most important item was the itinerary, while few discussions were concerned with food. As accommodation and transportation are the second and third most important topics, our study concludes by suggesting that Dawadawan and Adiri should improve their services of accommodation and transportation respectively to fill the gaps between demand and supply of tourism services.

並列關鍵字

Community-based ecotourism ； Formal concept analysis (FCA) ； Virtual community

國際替代計量

以知識概念結構探討生態旅遊發展之供需差異－以屏東原民部落為例

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