學童牛乳消費影響因素之研究：兼論父母的角色

Factors Affecting Elementary School Students' Consumption of Milk: Concurrently Discussing the Role of Parents

楊育誠(Yu-Chen Yang) ； 黃炳文(Biing-Wen Huang)

《台灣農學會報》 12卷4期 (2011/08) Pp. 335-350

https://doi.org/10.6730/JAAT.201108_12(4).0003

摘要

如果學童能養成飲用牛乳之習慣，對於牛乳市場的需求會有正面的助益。在學童消費牛乳的影響因素中，父母對於學童飲用牛乳的影響，亦值得關注。本研究運用調查資料，探討目前學童消費牛乳之情況，以因素分析方法探討父母對於牛乳產品之認知，繼而以Probit模型研究影響學童消費牛乳的因素，特別是父母對學童消牛乳費之影響。本研究實證結果顯示父母有鼓勵喝牛乳、父母有喝牛乳、及父母對牛乳的營養認知，對學童是否有喝牛乳具顯著正向的影響；此外，低年級有喝牛乳者相對顯著較高。在學童喝牛乳數量方面，其影響因素包括：父母有鼓勵喝牛乳、父母對牛乳的營養認知、屬中南部地區及低年級學童等，均對學童喝牛乳數量具顯著正向的影響。

關鍵字

學童牛乳消費 ； 父母角色

並列摘要

Elementary school children's milk consumption is highly related to the development of the dairy industry in the country. Among the factors affecting elementary school children's milk consumption, we also investigated how parents affect children's milk consumption. Using a structural questionnaire, the purpose of this research was to estimate the quantity of milk consumed by school age children. In addition, a factor analysis was used to analyze the factors that could affect parents' perceptions of milk. Finally, Probit models were developed to recognize the factors that could affect school children's decision to consume fresh milk and the quantity of milk consumed. In particular, this research identifies the role of parents in school age children's fresh milk drinking behavior. The empirical results show parents' encouragement, whether parents drink milk and nutrition perception significantly affect the children's milk consumption decisions. Regarding milk consumption quantity, parents' encouragement and nutrition perception have a significant effect. In addition, children from central and south Taiwan and children between 7 and 9 years old, drink significantly more milk.

並列關鍵字

Elementary school children milk consumption ； Role of parents