建構高雄市成為書香城市－「一人一書‧幸福高雄」的創意行銷

Constructing Kaohsiung to Be a Literary City: Innovative Marketing of "One Book One Person, Love in Kaohsiung" Book Donation Campaign

施純福(Chun-Fu Shih)

《臺北市立圖書館館訊》 23卷1期 (2005/09) Pp. 23-32

摘要

一個城市當然要有自己的文化，公共圖書館所代表的正是一個城市的文化體現，而藏書量則是評量圖書館的重要指標之一。為讓高雄市每一位市民擁有公共圖書館一冊以上之藏書，在前市長謝長廷提出「跳躍式成長」的施政理念，高雄市立圖書館發動成立50年來最大規模的全民捐書捐款活動，在運用多元創意的行銷策略及所有同仁二個多月來的努力，深入社區主動與民眾、出版界、企業、寺廟、基金會及公益團體進行勸募後，共募得840萬元捐款以及16萬冊圖書，總計超過10萬人次參與這項城市運動，創下公共圖書館界的歷史及典範，並提早7年達成一人一書之目標，而其最大效益則在凝聚全館向心力、建立良好的社區關係，塑造圖書館新形象。

關鍵字

公共圖書館 ； 募書 ； 募款 ； 具創意的籌款方式

並列摘要

Every city has his or her own culture, the public library reflects a city's culture, and collection is the important one of public library indicators. To reach the goal for every citizen to own more than one book of the public libraries, conducted by the ”leaping grow” administer idea of former Mayer Hsieh, Kaohsiung Public Library launched the largest scale of fund raising and book donation campaign for the whole citizen. By making use of multiple innovative marketing strategies and hard working of all coworkers for two months, we went into many communities positively to persuade the public, publishing companies, business circle, temples, foundations and public welfare group to support this campaign. The total raised are 8.4 million dollars and 160 thousand books. It's estimated that more than 100 thousand people participated in this city movement, initiating the good example for the public libraries. We reach the goal for every citizen to own one book of the public libraries seven years ahead of time. The greatest benefit is to condense centripetal force of all coworkers, build good relation with communities and shape new image of the libraries.

並列關鍵字

Public Library ； Book Donation ； Fund Raising ； Fundraising Ideas

參考文獻

中國時報（2004/08/23）

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于錢寧娜(2001)。美國公共圖書館多元化的募款途徑。臺北市立圖書館館訊。18(3)

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