Web 2.0時代部落格行銷在公共圖書館之應用

The Marketing and Application of Blog Spirit for Public Libraries in a Web 2.0 Age

蕭尚文(Shang-Wen Hsiao) ； 胡鳳生(Fong-Seng Hu)

《臺北市立圖書館館訊》 24卷4期 (2007/06) Pp. 42-56

摘要

Web 2.0時代的特點之一在於網路使用者與資訊提供者角色之重疊，它打破了「官方」或「單一資料來源」的舊思維，並產生權力的移轉，而部落格正是典型Web 2.0時代的代表性產品。Web 2.0時代的到來，下載與閱讀不再是網路使用者唯一需要的功能，上傳與分享才是造成網路使用者參與度提高的真正原因。本文以Web 2.0與部落格精神，說明公共圖書館運用部落格作為行銷工具之可能性以及將面臨的新問題，並提出建議以作為參考。

關鍵字

公共圖書館 ； 部落格 ； 行銷 ； 圖書館行銷

並列摘要

One of the distinguishing features of Web 2.0 is the overlapping role of the Internet users and information providers which is broken the traditional thought of ”authority” or ”mono-information resources”, and shifts the main power, the Blog is the typical result of a Web 2.0 age. During this time, downloading and reading are not the only required function, whereas uploading and sharing are the factual reasons for Internet users' participation. Taking with Web 2.0 and Blog spirit, this article interprets the probability of using Blog as a marketing tool as well as the new problems confronting public libraries, and then there are several suggestions of using Blog for reference.

並列關鍵字

Web 2.0 ； Public Libraries ； Blog ； Marketing ； Library Marketing

參考文獻

Web2.0

The State of Blogging, Pew/Internet & American Life Project, Data Memo

王盈文、楊美華(2006)。圖書館部落格之發展與應用探析。圖書與資訊學刊。56，59。

What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software

電子商務時報(2007/02/26)