The purpose of this study is to research ecotourism development strategies and processes. According to the definition of ecotourism and global market trends, the potential for economic development in this area is truly great. Ecotourism development involves corperation between the government and the private sector. Overall ecotourism promotion also requires the coorperation of the tourism industry, government agencies, park managers, local conservation organizations, international foundations and conservation groups. The content of this paper includes promotion strategies and processes, and may serve as a reference for government agencies and individuals.