生態旅遊遊客特質之研究

A Study on Ecotourists' Characteristics

歐聖榮(Sheng-Jung Ou) ； 蕭芸殷(Yun-Yin Hsiao)

《戶外遊憩研究》 11卷3期 (1998/09) Pp. 35-58

https://doi.org/10.6130/JORS.1998.11(3)3

摘要

本研究主要目的是利用環境態度、旅遊動機及個人社經背景等變項，探討國內生態旅遊遊客之特質，期能提供未來在生態旅遊地經營管理上的參考。本研究利用問春調查法，針對前往福山植物園旅遊的遊客進行調查訪問。透過簡單隨機抽樣方法，本研究共取得有效問卷377份。研究中利用因素分析、簇群分析、單因子變異數分析、卡方檢定及描述性統計進行結果的闡述與研究假設之驗證。研究結果顯示生態旅遊遊客具有以下的特質：(1)年齡集中在26-45歲，教育程度偏高，多數爲未婚，曾聽過生態旅遊且對生態旅遊的瞭解程度較高。(2)主要旅遊動機是因爲想要觀賞當地的自然景觀及接受體驗環境教育的機會。經由分析結果與假設的驗證，本研究得到主要的結論如下：
1.不同環境態度類群的遊客，其社經背景屬性不同。
2.不同環境態度類群的遊客，其在旅遊動機的認同程度上有顯著差異。

關鍵字

生態旅遊 ； 生態旅遊進客 ； 環境態度 ； 旅遊動機

並列摘要

The main purpose of this study was to profile ecotourists' characteristics that included their tourism motivations, environmental attitudes, and personal characteristics. The study used the structured-direct questionnaire to collect data. In total, the study obtained 377 valid samples by using simple random sampling method. To describe the results and examine the research hypotheses, the study used several statistics, such as factor analysis, cluster analysis, x^2 test, one-way analysis of variance, and descriptive statistics. The results showed that most of the ecotourists were in the age of 26 to 45; highly educated and unmarried. They have heard of the term of ecotourism and knew what the ecotourism was. Their major motivations were to see the nature of local landscape and experience the environmental education. Furthermore, they had more positive environmental attitudes as compared to other types of tourists. Considering the findings, the study proposed two major conclusions as follows: 1. Different groups of environmental attitudes had different demographic characteristics. 2. Different groups of environmental attitudes had significant differences on the agreement level of tourism motivations.

並列關鍵字

Ecotourism ； Ecotourists ； Environmental Attitudes ； Tourism Motivations