Owing to its relatively low productive value and international competitiveness, traditional agricultural industry is confronted with the pressure of transition. Nevertheless, the increasing leisure demand affords advantageous opportunity for traditional agricultural industry translating into leisure agricultural industry. Through the on-site investigation and questionnaires on managers and tourists of leisure farms at southern part of Taiwan, this study intends to explore the operation properties for leisure farms and to analyze the recognition and satisfaction of tourists on leisure, and, consisting with the theory of market segmentation, some strategies are proposed for improving leisure farm operation. The results reveal that introducing too many commercial facilities in leisure farms may confuse tourists' recognition to the functions and objectives of leisure farms. Besides, Tourists are easily attracted by leisure farms that put their emphasis on the orientation of agriculture. As to the improvement of facilities in leisure farms, the supply of lodge facility seems to be superior.