生態旅遊地遊客選擇行爲之研究

Choice Behavior of Tourists in Ecotourism Site

陳玉清(Yu-Ching Chen) ； 林晏州(Yann-Jou Lin)

《戶外遊憩研究》 16卷3期 (2003/09) Pp. 23-40

https://doi.org/10.6130/JORS.2003.16(3)2

摘要

本研究目的在於比較不同生態旅遊地之遊客選擇行爲。研究結果爲：1.陽明山國家公園與滿月圓森林遊樂區遊客對生態旅遊地之選擇行爲並無顯著差異。2.受訪遊客被區隔爲三群，分別是重視資源群、重視費用群及重視擁擠感受群。3.重視資源群者在自然人文景觀資源、擁擠感受與總旅遊費用的相對重視程度與另兩組顯著不同，其非常重視自然人文景觀資源、擁擠感受及解說資訊，故可視爲潛在的生態旅遊者。

關鍵字

生態旅遊 ； 選擇行爲 ； 聯合分析

並列摘要

The purposes of this study were to compare tourists' choice behaviors of different ecotourism sites. The results were summarized as followed: 1. There is no significant difference between the tourists' choice behavior in Yangmingshan National Park and Manyuehyuan Forest Recreation Area. 2. The tourists were segmented into three different groups: resource sensitive group, price sensitive group and crowding sensitive group. 3. The resource sensitive group differed significantly from the price sensitive group and the crowding sensitive group in the importance they placed on natural-cultural landscape resources, crowding perception and total cost of the trip. They valued natural-cultural landscape resources, less crowded perception and interpretation more, and they were considered as a potential ecotourist.

並列關鍵字

Ecotourism ； choice behavior ； conjoint analysis

參考文獻

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