The aim of this paper is to explore how pedestrian spatial cognitive outcome affects the choice of stops. This empirical study was conducted in the Shi-Men pedestrian mall in Taipei city; and the structural equation model (S.E.M.) was used to obtain the relationship between individual spatial cognition and the choice desire of the stops. The results showed that pedestrian spatial cognitive outcome directly affects the environmental attractiveness of stops. The environmental attractiveness of stops directly affects individual shopping preference; and individual shopping preference directly affects the choice desire of stops. The spatial cognitive outcome includes two parts: 1) the wayfinding outcome and 2) the local environmental information cognitive outcome.