舉辦特殊活動對居民生活品質影響之研究－以高雄市愛河爲例

回顧前人之生活品質相關研究，國外研究多偏重國家整體探討，國內則多探討城市生活品質，較少探討城市特殊活動之研究。本研究之目的旨在瞭解舉辦特殊活動對當地居民生活品質影響狀況，進而瞭解高雄市政府舉辦的各種活動，是否提昇當地居民生活品質。亦即，本研究以高雄市常舉辦特殊活動的鹽埕區愛河居民爲研究對象，探討舉辦特殊活動對當地居民生活品質影響程度。本研究在抽樣設計依照鹽埕區各里民人口比例進行便利配額抽樣，回收有效問卷共670份。研究結果發現：舉辦特殊活動對當地居民生活品質有中度關聯性；而舉辦特殊活動與否對當地的經濟、社會文化、月收入等三構面影響程度有顯著性地差異。

關鍵字

階層線性模式；特殊活動；生活品質

並列摘要

Reviewing previous researches of Quality of life, most international studies emphasized on national level of life quality and most studies done in Taiwan focused Quality Life on city level. The purpose of this study not only understood the influence on quality of life (QOL) for residents by hosting special events, but also analyzed the impact to residents by these special events hosted in Kaohsiung. This research chose the Love River of Yancheng District, the most popular special event holding area, as the research area. And, to compare the differences of QOL between hosting v.s. non-hosting special event area along the Love River of Yancheng District. The samples of residents followed the rule of quota convenience sample, according to the household population proportion of each region. A total of valid questionnaires were 670, including 329 from hosting special event residents and 341 from non-hosting areas. Descriptive results and building-up the Hierarchical Linear Modeling (HLM) analysis are performed to investigate the relationships among QOL variables. The finding of this research showed there were moderate correlation on hosting special event area and QOL of local residents. And there were significantly between hosting and non-hosting special event areas on the economy, social culture and month income perspectives.