以徑路搜尋分析建構大學圖書館網站之研究

The Study of Applying Pathfinder Analysis to University Library Websites Construction

謝建成(Jiann-Cherng Shieh) ； 廖婉竹(Wan-Chu Liao)

《教育資料與圖書館學》 50卷4期 (2013/09) Pp. 597-626

https://doi.org/10.6120/JoEMLS.2013.504/0563.RS.CM

摘要

卡片分類法及集群分析是資訊架構研究中最常運用的方法之一，然而教育心理領域廣為運用的知識結構引出與知識結構表徵工具則為相似性評定與徑路搜尋分析。本研究主要探討如何將相似性評定及徑路搜尋分析運用於圖書館網站架構之建置及其網站尋獲度之效益。本研究以國立臺灣師範大學圖書館作為研究個案網站，隨機選取30位在校學生為受試者，針對篩選之網站標籤進行卡片分類及相似性評定，再以群集分析與徑路搜尋分析建立四組不同之網站架構，最後以隨機方式選取另外120位在校學生以選定任務進行尋獲度實驗。經由統計分析得知：卡片分類及相似性評定在尋獲度上並無顯著差異；然而若是以卡片分類為知識引出方法，則徑路搜尋分析與群集分析在尋獲度上會有顯著差異。

關鍵字

卡片分類法 ； 相似性評定 ； 群集分析 ； 徑路搜尋分析 ； 尋獲度

並列摘要

Card sorting and cluster analysis are the methods applied most frequently in information architecture studies. However, the similarity rating and pathfinder analysis have been widely adapted to structural knowledge elicitation and presentation in educational psychology studies. This study investigated how similarity rating and pathfinder analysis are used to construct library websites and what are their effects. We took the National Taiwan Normal University Library website as our study case. Randomly 30 students were selected as the subjects to conduct card sorting or similarity rating on the picked out site labels. Next we applied cluster analysis and pathfinder analysis to the above results to generate four websites. Finally, we again randomly selected 120 students into four groups to conduct findability tests on four websites respectively. By the statistical analysis, we concluded that there is no significant difference between card sorting and similarity rating on findability; however, if card sorting is applied to structural knowledge elicitation, there will be significant difference between cluster analysis and pathfinder analysis on findability.

並列關鍵字

Card sorting ； Similarity rating ； Cluster analysis ； Pathfinder analysis ； Findability

參考文獻

邱亦秀(2010)。受試者特性對修正型德菲式卡片分類法成效影響之研究。國立臺灣師範大學圖書資訊學研究所=Graduate Institute of Library and Information Studies, National Taiwan Normal University。

蔡維君(2004)。大學圖書館網站好用性評估：以臺灣大學圖書館網站為例。國立臺灣師範大學圖書資訊學研究所=Graduate Institute of Library and Information Studies, National Taiwan Normal University。

謝建成、丁依玲、陳慧倫(2011)。大學圖書館網站資訊尋獲度之研究。資訊管理學報。18(3)，26-50。

謝建成、吳怡青(2010)。改進修正型德菲式卡片分類法探討大學圖書館網站尋獲度之研究。教育資料與圖書館學。47(3)，245-282。

Ahlstrom, V., & Allendoerfer, K. (2004). Information organization for a portal using a cardsorting technique. Atlantic City International Airport, NJ: Federal Aviation Administration William J. Hughes Technical Center. (DOT/FAA/CT-TN04/31) Retrieved May 14, 2012, from http://hf.tc.faa.gov/technotes/dot-faa-ct-tn04-31.pdf