高屏地區花卉產銷班農業資訊傳播之研究

Agricultural Information Communication of Floricultural Production and Marketing Groups in Kao-Pin Area

林勇信(Yung-Hsin Lin)

《高雄區農業改良場研究彙報》 11卷1期 (1999/12) Pp. 57-68

https://doi.org/10.6958/RBKDAIS.199912.0057

摘要

本研究以高屏地區花卉產銷班計56班為研究範圍，探討目前花卉產銷班對推廣內容之需求、來源及應用情形，以作為未來輔導時之參考。回收問卷經整理後發現：1.產銷班對資訊的需求以病蟲害防治技術、經營規劃為主。2.整體而言花卉產銷班資訊的主要來源以班員間的交流、同業互通、農業教育傳播體系為主，而電腦網路的使用則最不普遍。3.在農業教育傳播體系（訓練講習、推廣書刊、電視、廣播）：訓練講習是取得相關資訊的主要方式；在農業技術諮詢服務體系（病蟲害診斷服務、電話詢問等）：病蟲害或特殊項目診斷服務的諮詢方式是取得相關資訊的主要方式，其諮詢對象以農業改良場為主；電腦網路查詢服務體系則以市場行情查詢為主。

關鍵字

花卉產銷班 ； 農業資訊 ； 傳播

並列摘要

The purposes of this study are to explore the agricultural information needs, information source and information usage of Floricultural Production and Marketing Groups in Kao-Ping Area.There are several major discoveries in the research1.The major information needs of the group belong to Diseases & Pets Control and Management Planning.2.Overall speaking, The study indicated that the main information source of Floricultural Production and Marketing Groups were obtained from Members Discussion, Colleagues Discussion and Agricultural Education Communication System, Internet was less usage than other method.3.The training was considered is the main use method for Agricultural Education Communication System; The Diagnosis of Special Problem was considered is the main consultation channel for Technology Consultation System, experts of DAIS was major helper. The Market Information Retrieval System was considered is the main use method for Internet.

並列關鍵字

Floricultural Production and Marketing Group ； Agricultural Information ； Communication