Integrating Fuzzy Logic into Quality Function Deployment for Product Positioning

Chang Lin Yang ； Hsiao Hua Fang

《工業工程學刊》 20卷3期 (2003/05) Pp. 275-281

https://doi.org/10.29977/JCIIE.200305.0010

並列摘要

Quality Function Deployment (QFD) is a systematic thinking process for product planning that enables businesses to consider the characteristics of product to ensure that products satisfy customer requirements. QFD utilizes the house of quality (HOQ) as a method of understanding customer requirements, establishing the priorities of design requirements, and product segmentation and positioning. This study integrates frizzy logic into HOQ to establish a framework for prioritizing customer requirements to simply, objectively, and scientifically analyze product features and conduct product positioning.

並列關鍵字

quality function deployment ； house of quality ； fuzzy logic ； product position

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