Smartphone Market Analysis Using Dynamic Multi-Criteria Decision Methods

Ruey-Chyn Tsaur ； I-Fei Chen ； Yin-Cheng Chen

《International Journal of Information and Management Sciences》 27卷1期 (2016/03) Pp. 41-60

https://doi.org/10.6186/IJIMS.2016.27.1.3

並列摘要

The iPhone introduced an innovative multi-touch interface to satisfy customers’ attractive requirements. Thereafter, most smartphone manufacturers begin to mimic this innovation in their new generation products for a dramatically increasing demand market. Although the smartphone market includes many types and functions of products, there are no smart- phone selection methods to support customers to select an effective smartphone. In order to cope with such a problem, this paper proposes a multi-criteria selection method to evaluate operating systems and hardware and software specifications using AHP and SMART-ROC, respectively. For illustration, this paper uses the proposed methods to analyze the customer utility and benefit-cost of 24 popular smartphones in the market. The results show that the most popular smartphone does not have the best cost-benefit. This paper suggests customers select smartphones by referring to the cost-benefit approach except when they are looking for a communications product for a special purpose.

並列關鍵字

Smartphone ； AHP ； SMART-ROC ； cost-benefit analysis

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