智慧型手機選購之關鍵因素分析

Purchasing Factor Analysis on Smartphones

邱木霖(Mu-Lin Chiou)

指導教授 ： 薄喬萍

義守大學/管理學院/管理碩博士班/碩士(2014年)

https://doi.org/10.6343/ISU.2014.00102

摘要

智慧型手機在全球的迅速普及，徹底改變了我們溝通及使用網際網路的方式。研究調查機構IDC公司在一份研究報告資料顯示，智慧型手機已成為手機市場上的主流產品。未來低價高品質化的手機市場興起，各大手機品牌製造業者勢必將相繼的投入市場。而對於如此的市場競爭，手機供應商如何獲取顧客的心，將是重要的課題。對於消費者而言購買智慧型手機時的需求考量又是什麼，更是值得供應商深入去探討。
本研究是運用專家權重法以及迴歸分析法來探討目前全球智慧型手機所支援三大主流的作業系統可能會受到那些選購因素來影響到它銷售的效率指標。
在獲得選購因素構面的實證分析結果之後，不但可以幫助消費者在考慮選購手機時，能夠有一個更合適的重要參考依據，甚至於可以幫忙手機供應商有效地迎合消費者的選購焦點，大大提高自己的產品銷售與市場競爭力。

關鍵字

智慧型手機 ； 專家權重法 ； 迴歸分析法

並列摘要

The fast global uptake of smartphones has completely changed the way we communicate and use the internet. The latest research, from the IDC survey company in 2013, showed that the smartphone has become the mainstream products on the mobile phone market. The major mobile phone brand manufacturers will put into the market one and another because of the rise of the low-cost, high -quality mobile phone. How to win the trust of the customer will be an important issue in such a competitive market. What is the demand and consideration when consumers choosing from smartphones are even much more crucial for the supplier to explore.
This study is to explore that, what are the purchasing factors of the current three major smartphone operating systems, which may influence the efficiency of its sales targets by using the expert weighting method and regression analysis.
After get the Empirical Analysis results of the purchasing factors, it not only helps the customers to have a more appropriate basis for reference to choose smartphones, but even gives the provides a more effective ingratiation focus for the buyers, which could improve their sales and market competitiveness greatly.

並列關鍵字

Smartphone ； Experts weighting method ； regression analysis

參考文獻

一、中文部份

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