In the practice of implementing ISO90000 standardization, companies generally give much attention to quality management and the quality of the products as well when the companies are in good conditions. However, if the conditions fall down, they will leave go of quality management. Thispaperreconcilesquality management and points out a right way for the companies to execute the quality management. The author ascertains the quality management behaviors for the companies to keep competitive advantage and brings forward his view on how to keep quality advantage of the companies.