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運用田口多變量訊號雜音比於SERVQUAL的分析模式

An Analysis Method of Using Taguchi's Multi-Response S/N Ratio in SERVQUAL

參考文獻


Carrillat, F.A., Jaramillo, F. and Mulki, J.P., (2007), The validity of the SERVQUAL and SERVPERF scales A meta-analytic view of 17 years of research across five continents. International Journal of Service Industry Management, 18(5), pp. 472-490.
Garvin, D. A. (1983), Quality on the line. Harvard Business Review, 61, pp. 65-73.
Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1985), A Conceptual Model of Sevice Quality and Its Implications for Future Research, Journal of Marketing, 49(3), pp. 41-50.
Parasuraman, A., Zeithaml, V. and Berry, L.L. (1991), Refinement and Reassessment of the SERVQUAL Scale, Journal of Retailing, 67(4), pp. 420-450.
Carman, J.M. (1990), Consumer perceptions of service quality: an assessment of the SERVQUAL dimensions, Journal of Retailing, 66(1), pp. 33-55.

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