跨國競爭性互動與廠商績效－競爭性旋律的調節效果

鑒於動態競爭系列研究鮮少探討多國企業跨國間的動態競爭性互動，本研究結合動態競爭與國際企業管理領域之觀點，探討多國企業於全球市場的跨國競爭性互動。本研究以全球定期貨櫃海運業為研究對象，研究期間從2007年1月至2008年12月，共兩年8季加以探討，透過航貿週刊的434則新聞挑選出2,117則行動及廠商之財務資料，研究者以結構內容分析(Structured Content Analysis)法進行資料庫的建立。經篩選後，本研究共有145個多國企業－季(MNCs-season)之樣本數進行階層迴歸分析。實證結果發現：(1)焦點廠商之策略性導向及競爭性行動的廠商家數，會負向影響焦點廠商所面對的競爭者行動數目；(2)焦點廠商之競爭性行動數目與國際化程度，會正向影響焦點廠商所面對的競爭者行動數目；(3)焦點廠商之競爭性行動數目對其績效表現具有正向影響；(4)焦點廠商之不規律競爭性旋律對於本身的績效表現具有負向影響。最後提出相關建議及管理意涵作為參考。

關鍵字

動態競爭；跨國競爭性互動；競爭性旋律

並列摘要

This study integrates both the fields of competitive dynamics and international business to explore the MNCs' competitive interaction because not too many of previous studies focus on MNCs' competitive interaction in the global context. We choose the international shipping container industry as the empirical research target. The 434 news with 2,117 firms' action gathering of this study is retrieved from Shipping Digest R.O.C., the containers' company websites, and financial reports from year 2007 to 2008 by dividing into eight seasons. This study designates the global top 20 shipping container firms as research samples and adopts 153 MNCs-season samples to carries on the statistical analysis by the hierarchical regression. Our empirical evidence show that: (1) focal firm's strategic orientation and the numbers of firms cooperating to take actions negatively affect competitor actions; (2) both focal firm's competitive actions and the degree of focal firm's internationalization positively affect competitors' actions; (3) focal firm's competitive actions positively affect its performance, and finally the focal firm's irregular competitive rhythm negatively affect its performance. Implications and suggestions of these research results are also discussed.

並列關鍵字

competitive dynamics ； multi-country competitive interaction ； competitive rhythm

參考文獻

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