花宜地區百大青年農民從事有機農業關鍵成功因素之個案研究

Case Studies for the Key Success Factors of Young Farmers Engaged in Organic Farming in Hualien and Yilan Areas

曾竫萌(Jing-Meng Tseng)

《花蓮區農業改良場研究彙報》 33期 (2015/12) Pp. 57-72

摘要

本研究目的在探討從事有機農業的青年農民之個案，瞭解其為何投入有機農業、經營現況與未來規劃，進而整理歸納其關鍵成功因素；採用質性研究法，以立意取樣選取花蓮及宜蘭地區4位經營有機農場之百大青年農民，包括農二代及非農二代各2位，運用訪談法及文件分析收集資料進行分析。研究結果發現，非農二代之青年農民的經營成功關鍵因素包括：人格特質、創業策略、創業動機、創業資源、知識資產、社會資本、創業機會及外部環境等8項；而農二代之青年農民的經營成功關鍵因素則包括：人格特質、創業策略、創業動機、知識資產、社會資本及創業機會等6項，在創業策略方面，其中生產及銷售策略對於個案青農皆有重要影響。本研究結果可以提供有意從農之青年作為參考，亦可提供相關單位作為訓練課程規劃及未來輔導方向之參考。

關鍵字

青年農民 ； 有機農業 ； 關鍵成功因素

並列摘要

This study explored the case of young farmers engaged in organic agriculture to find out why they were engaged in organic agriculture and their management status and future plans. Then the key success factors were summarized. This qualitative study selected four young farmers including the family and non-family farming out from Hualien and Yilan areas by purposive sampling. Interviews and document analysis were used to collect data for analysis. The results showed that factors of personality, entrepreneurial strategy, entrepreneurial motivation, entrepreneurial resources, knowledge assets and social capital, entrepreneurial opportunities and external environment had an influence on the young farmers' business success. The external environment and the entrepreneurial resources had less influence on young farmers of family farming than those of non-family farming. In the entrepreneurial strategies, production and marketing strategies had important implications for the cases. The results of this study can provide other young farmers as a reference and can also provide relevant units as training curriculum planning and direction of the counseling for future reference.

並列關鍵字

young farmers ； organic agriculture ； key success factor