服裝輪廓線之流行循環性分析

On the Fashion Cycle Issue of Clothing Silhouettes

黃艷雲(Y. Y. Huang)

《紡織綜合研究期刊》 20卷1期 (2010/01) Pp. 55-61

https://doi.org/10.6439/TTRJ.201001.0055

摘要

流行隨著總體環境變化，發展成各式各樣風格或趨勢反映在服裝上，以不同服裝輪廓線條呈現時尚風貌。本研究分析1995年到2009年FASHION COLOR期刊之流行輪廓線，研究結果顯示，16-23歲女性消費者對於服裝輪廓線的接受度傾向「上合身下展開」、「梯形」、「合身」等服裝輪廓線，較無法接受「繭形」、「上寬下窄」等服裝輪廓線；當進行成衣設計規劃前，可藉由輪廓線流行趨勢的循環性預測出下一季之主要輪廓線，再分析總體環境的變化而預測出一些新輪廓線，以搭配設計新一季商品；當進行商品企劃之商品構成與比例分配時，可參考消費者對於服裝輪廓線之接受度，而分配商品比例。

關鍵字

服裝輪廓線 ； 流行趨勢

並列摘要

Fashion trend varies with the global environment and reflects on the clothing in all kinds of styles. The clothing design diversifies and the fashionable style of clothing presents by different clothing silhouette. In this work, the clothing silhouette data in Japan ”FASHION COLOR” from 1995 to 2009 are collected to analyze the fashion cycles of popular clothing silhouette. The findings show that 16-23 year-old feminine consumer accepts clothing silhouettes such as ”fit & flare”, ”trapezoid” and ”fit”. Other clothing silhouettes such as ”cocoon shape” and ”ample ＆ narrow silhouette” are not acceptable. For the ready-made clothing design plan, the clothing silhouettes in next season may be forecasted by the periodicity of fashion cycle. By analyzing the change of global environment, new clothing silhouettes can be forecasted to match with the new design of season commodity. During planning the constitution and proportional distribution of commodities, the customer's acceptance of clothing design is very important for decision making.

並列關鍵字

Clothing silhouette ； fashion trend