流行服裝魅力因子之研究

A Study of Fashion Attractive Elements

林家旭(C. H. Lin) ； 方燕華(Y. H. Fang) ； 周瑞蓉(J. J. Chou)

《紡織綜合研究期刊》 21卷1期 (2011/01) Pp. 62-72

https://doi.org/10.6439/TTRJ.201101.0062

摘要

本研究以2010年春夏流行服裝做爲研究樣本，探討流行服裝之商品魅力。首先由五個受訪者應用魅力工學評價構造法(Evaluation Grid Method, EGM)，針對本研究的服裝樣本，架構服裝設計魅力之評價基礎，再萃取服裝魅力的因子，最後這些萃取的魅力因子應用於流行服裝設計。本研究以數量化Ⅰ類量化分析這些魅力因子之權重，結果顯示流行設計魅力因子，對於服裝魅力的影響，具有統計上顯著性差異的正相關係。

關鍵字

流行服裝 ； 魅力工學 ； 評價構造法 ； 魅力因子 ； 數量化Ⅰ類

並列摘要

In order to discuss the fashion attractiveness, this study used the fashion design collection of 2010 spring and summer as the research sample. Application Miryoku Engineering Evaluation Grid Method (EGM), five experts are asked to evaluate the 2010 fashion design for extracting the fashion attractive factors. These factors then are used to integrate the fashion design. The analysis of Quantification I is used to calculate the inference weight of fashion attractive factors in this work. The result shows there is a positive relationship of statistic significant between the fashion attractive elements and the attractiveness of fashion design.

並列關鍵字

Fashion Designs ； Miryoku engineering ； evaluation grid method ； attractive elements ； quantification Ⅰ