無線網路廣告推播服務系統案例探討

A Case Study of Wireless Commercial Advertisement Push/Broadcast System

許益修(Yi-Shiou Shiu) ； 莊國煜(Slayer Chuang)

《電腦與通訊》 107期 (2004/03) Pp. 63-71

https://doi.org/10.29917/CCLTJ.200403.0008

摘要

隨著各種寬頻網路、數位視訊網路以及無線通訊網路的全面佈建，所提供的高傳輸量及隨時可上網的環境都是對於電信平台強大需求的重要驅動力。由於目前 GSM / GPRs / PHS卡、802.llWLAN卡及 Bluetooth 卡，均為成熟之產品。若開發一產品可應用這些擴充卡執行無線上網功能，達成無線上網服務，最多僅需半年時間即可開發完成，在此期問，同時配合促成網路服務廠商及內容服務廠商共同推動此類服務，在服務及營收之良性循環之下，可吸引終端製造廠商持續開發終端更新產品。目前具體之成果為根據日本 NTT Communication 之無線廣告推播服務之規格需求，輔導廠商開發符合規格之概念性產品，並於日本東京舉行之 NTT Forum技術發表會之展示產品。

並列摘要

Today, we have various ways to access Internet through the broadband devices. This is a strong force to drive the needs of more data communication platforms. GSM, GPRS, PHS device, 802.11 family, and Bluetooth cards are all well developed in both technology and production. We usually need just less than six months to develop a new product with wireless networking ability by taking advantage of those technologies above. With the networking service vendor and content provider, we are able to promote this service to the clients who needs one. And this co-working model will make more and more related service providers to join in. According to this idea, our latest product is a wireless commercial advertisement push! broadcast system, which is requested by NTT Communication in Japan. This system, with a database server and lots of terminal clients, is customized with the specification from NTT Communication and has demonstrated in NTT Forum which held in Tokyo, Japan.

並列關鍵字

Wireless ； Advertisement ； Broadcast System