製造部門積極性角色與事業策略之配適分析

Fitting Manufacturing Proactiveness with Business Strategy

張世佳(Shih-Chia Chang) ； 林能白(Neng-Pai Lin)

《管理評論》 18卷1期 (1999/01) Pp. 59-95

https://doi.org/10.6656/MR.1999.18.1.CHI.59

摘要

本研究主要目的在於架構製造部門積極性角色與事業策略類型的配適模式，本文係以製造部門在七項企業決策項目的參與程度，來衡量製造部門積極性角色；本研究首先發展一整合性事業策略分類架構，將事業策略類型區分為先制策略、差異化－跟隨策略、成本化－跟隨策略，而後建立製造部門在企業決策項目參與程度與該三種事業策略類型配適關係之研究假設，並以113家資訊、通訊、半導體及消費性電子業之高科技廠商資料進行實證分析，研究結論指出，採不同事業策略之廠商，其製造部門應選擇性地積極參與特定之企業決策項目，以提昇新產品成功上市比率、純益率或銷售成長率之績效目標。

關鍵字

製造部門積極性角色 ； 事業策略

並列摘要

The purpose of this study is to construct the fit model between manufacturing proactiveness and business strategy. This study first proposes a new business strategy framework which categorizes the business strategy types into preemptive strategy, low cost-follower strategy and differentiated-follower strategy. Then, the fit relationship between manufacturing proactiveness and three kinds of business strategies above is developed to be research hypothesises and examined empirically based on data collected from 113 high tech, manufacturing firms. The study results indicated that firms must adopt their business strategies based on the specific decision concerns that their manufacturing involved proactively in order to improve the performance in new product introduction, net profit and sales growth.

並列關鍵字

manufacturing proactiveness ； business strategy

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