連鎖加盟體系知識創造影響因素之實證研究－雙重鑲嵌觀點

An Empirical Study on the Determinants of Knowledge Creation in the Chain and Franchising System-A Dual Embeddedness Perspective

方世杰(Shih-Chieh Fang) ； 汪昭芬(Jue-Fan Wang)

《管理評論》 25卷2期 (2006/04) Pp. 1-28

https://doi.org/10.6656/MR.2006.25.2.CHI.1

摘要

本研究旨在探討連鎖加盟體系如何透過雙重鑲嵌（市場鑲嵌、體系鑲嵌）之運用，促進知識創造，進而提昇組織績效。本研究以我國雙軌制之連鎖加盟總部為調查對象，計回收66份有效樣本。研究結果發現：（一）網絡連結、信任關係、共同認知、競爭涉入及跨分店協調，有助於總部與分店知識之整合；而競爭涉入與共同認知可促進連鎖加盟體系成員間之知識分享。（二）市場鑲嵌有助於提高體系鑲嵌。（三）知識整合有助於提升事業及顧客績效；知識分享則有助於提升顧客績效。文末並根據研究發現，提出討論及相關管理意涵。

關鍵字

連鎖加盟體系 ； 雙重鑲嵌 ； 市場鑲嵌 ； 體系鑲嵌 ； 知識創造

並列摘要

This study attempts to clarify how the chain and franchising systems create the knowledge via dual embeddedness (i.e., market embeddedness and system embeddedness) to improve their performance. This research targets the headquarters of plural-form chain and franchising systems as the respondents to conduct the empirical survey. Results from the 66-observation survey indicate the following evidences. Firstly, network connection, trust relations, shared cognition, competitors' involvement, and inter-branch coordination are beneficial for the knowledge integration between the franchisor and their franchisees; shared cognition and competitor's involvement are helpful to improve their knowledge sharing. Secondly, market embeddedness contributes to improve system embeddedness. Thirdly, knowledge integration presents positive effects on business- and customer-related performance; knowledge sharing raises customer-related performance. This study also provides some discussions, suggestions, and managerial implications for the future academic and practical efforts.

並列關鍵字

Chain and Franchising Systems ； Dual Embeddedness ； Market Embeddedness ； System Embeddedness ； Knowledge Creation

參考文獻

台灣連鎖暨加盟協會編制()。

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