1990年代以後,台灣廠商的外移趨勢漸朝向中國大陸集中,特別是近年來,中國大陸政府積極透過各項政策拓展內需,廣大的大陸內需市場逐漸受到重視,前往大陸長期投資的台商更是日益增加。隨著大陸市場開放步伐日益加快,台商在大陸子公司面臨比以往更激烈的競爭以及快速變動的環境,組織學習機制便成為子公司適應及回應環境需求的必備能力。然台灣有高達97%為中小型企業,在資源有限的情況下,母子公司如何調配其組織學習機制,以達成成功的多市場經營,便是值得探討的重要議題。本研究專注於台商在大陸子公司,在面對兩岸經營環境與文化之種種差異與限制下,制度同形、社會鑲嵌程度及對當地夥伴的資源依賴程度如何影響其組織學習機制的配適與選擇。 本研究採用李克特五尺度量表,並以「台灣區電機電子工業同業公會會員名錄」所登錄之大陸台商名錄會員清單,從中抽取廠商來做為此次研究的樣本,並根據填答的問卷來進行層級迴歸統計分析來驗證各變數間的關係,在剔除無效問卷後總數為118份有效問卷。實證結果發現:(1) 模仿同形對台商大陸子公司的開創式組織學習有負面顯著影響;(2) 台商大陸子公司在大陸當地的市場鑲嵌程度對大陸子公司的開創式與盡用式組織學習皆有正面顯著影響;(3) 大陸子公司對當地夥伴的資源依賴程度對於該子公司的盡用式組織學習有正面顯著影響。
Since 1990s, Taiwanese entreprises have trended to move out to Mainland China. In recent years, China government have been aggressive to explore internal demand through executing policies, so the phenomenon of Taiwanese entreprises investing in China have been more obvious especially. Due to China government have speeded up the pace of opening its internal market, Taiwanese entreprises encounter more competitive and volatile environment than ever. Therefore, the ability of organizational learning becomes more important to Taiwanese entreprises in China. However, the 97% of Taiwanese entreprises are small- and medium-sized enterprises which having limited resources, so it’s an important issue about how Taiwanese entreprises engage in Taiwan and China markets successfully uses organizational learning mechanisms to achieve long-term survivals. This study focuses on how isomorphism, social embeddedness, and level of dependence on local partners affect organizational learning mechanisms of subsidiaries in China. The results are shown as followings. First, mimetic isomorphism negatively affects exploration learning. Second, subsidiaries’ embeddedness on local market positively affects both exploration learning and exploitation learning. Last, subsidiaries’ dependence on local partners positively affects exploitation learning.