組織信念與策略創業：大立光電之個案研究

Organizational Belief and Strategic Entrepreneurship: A Case Study of Largan

高芳真(Fang-Chen Kao) ； 劉子歆(Tzu-Hsin Liu) ； 賴奎魁(Kuei-Kuei Lai)

《管理評論》 26卷4期 (2007/10) Pp. 27-52

https://doi.org/10.6656/MR.2007.26.4.CHI.27

摘要

本研究是一個縱斷性、質化之單一個案研究，目的在解釋廠商如何因爲在創業時所建立的組織信念影響其後續之策略創業行動及競爭優勢之創造。雖然，創業管理、策略管理、抑或是結合策略與創業觀點所形成的策略創業等領域，對於創造競爭優勢的解釋已有顯著的貢獻，但是過去相關研究卻顯少將組織信念納入於廠商策略創業之分析過程中。透過大立光電此一全球最大非球面光學塑膠鏡片廠之個案研究，本研究揭露了組織信念將會在廠商的創業與成長過程中，歷經建立、演進與強化的不同階段，不斷地影響到廠商的策略創業行動，包括機會辨識－市場定位－資源配置－機會開發等四個步驟，進而影響其競爭優勢之創造。

關鍵字

組織信念 ； 策略創業 ； 競爭優勢 ； 大立光電

並列摘要

This is a longitudinal and qualitative case study. The goal of this study is to explain how a firm's organizational belief an entrepreneur established in a start-up period affects subsequent strategic entrepreneurial actions and competitive advantages. There is a remarkable contribution on competitive advantage in entrepreneurship management, strategic management, and strategic entrepreneurship fields. However, little theoretical attention has been devoted in understanding the analysis of the process of strategic entrepreneurship under consideration of organizational belief. Drawing on the case study of Largan, the world's largest aspherical optical plastic lens supplier, this study illustrates the importance of organizational belief. It emphasizes establishment, evolution, and reinforcement of organizational belief could influence strategic entrepreneurial actions, i.e. opportunity identification, market position, resource allocation, and opportunity exploitation, and ultimately competitive advantages over time.

並列關鍵字

organizational belief ； strategic entrepreneurship ； competitive advantage ； Largan