夥伴資源、創業策略與創業績效：以台灣資訊電子新創事業為例

Partner Resources, Entrepreneurial Strategies, and Entrepreneurial Performance: A Study of Taiwanese Information and Technology New Venture

楊國彬(Kuo-Pin Yang) ； 熊欣華(Hsin-Hua Hsiung)

《管理評論》 30卷1期 (2011/01) Pp. 17-39

https://doi.org/10.6656/MR.2011.30.1.CHI.17

摘要

本研究基於創業策略實證研究不足所形成之文獻缺口，嘗試以資源基礎觀點探討科技新創事業在策略選擇上的前置因素，以及採行各策略所帶來的成長績效與風險意涵。本研究以台灣資訊電子新創事業為樣本，針對國際化、科技能力及產品市場成熟度三種創業策略，跨時觀察樣本廠商於創業期間的夥伴資源、創業策略及成長與風險間的結構關係。研究結果顯示創業夥伴資源除可提升國際化程度及科技能力水準外，亦有助廠商成長及分散風險。三種創業策略中，國際化及進入新興產品市場會同時提高創業廠商的成長與風險，提升科技能力有助於維持營運規模，但無助於成長，也無法降低風險。

關鍵字

夥伴資源 ； 創業策略 ； 創業績效 ； 科技新創事業

並列摘要

In light of the lack of empirical evidence regarding entrepreneurial strategies in developing countries, this study proposed a resource-strategy-performance framework with testable hypotheses to explore the antecedents of new venture strategies and examine the growth and risk implications of the strategies. Three entrepreneurial strategies were examined, namely, technology capability (follower vs. pioneer), target market (local vs. global), and product market maturity (emerging vs. existing). Our three-year observations of two hundred technology-based start-ups, operating between four to six years, confirmed the role of entrepreneurial partnership as a positive antecedent of entrepreneurial strategies. While the degree of internationalization and the entrance into emerging product market were positively related to growth and level of risk, technology capability did not help achieve rapid growth of sales, nor did it incur high levels of risks.

並列關鍵字

Entrepreneurial Partner resource ； Entrepreneurial Strategy ； Entrepreneurial Performance ； High-tech start-up

參考文獻

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