The research selects the banking and finance industry as study target, while the customers who live in Taipei metropolis are chosen as samples to conduct a questionnaire survey and perform an empirical analysis. The study intends to verify the effects of the customer perceived value of organizational uniform and professional certificate on both corporate image and employees' job efficacy. The results show that there are significantly positive effects of organizational uniform and professional certificate on corporate image, job efficacy, and their latent variables such as institution image, functional image, objective achievement, and job satisfaction. It implies that the managers in banking and finance industry should be cautious to design and make organizational uniform and be dedicated to cultivate or training their employees with professions, since these can improve their service quality and become the sources of shaping differential marketing strategy and creating competitive advantage.