加油站附設車輛快速保養之趨勢研究

The Trend of the Study of Vehicle Rapid-Maintenance Service in Service Station

楊永生(Yung-Shen Young)

《石油季刊》 41卷1期 (2005/03) Pp. 177-185

https://doi.org/10.30128/JP.200503.0012

摘要

美日等國加油站業者，提供車主車輛快速保養服務，爲普偏之服務項目。而國內在油品市場自由競爭下，業者也愈來愈重視加油站通路的便利性，陸續成立車輛快速保養中心，爲進站加油之顧客，提供多樣化的服務。
加油站附設的車輛快速保養中心，在面臨國內車廠及輸胎行的激烈競爭下，其生存條件如何？顧客的看法與期待又是如何？正是本文探討的重點。

關鍵字

車輛快速保養 ； 加油站

並列摘要

Nowadays, the Vehicle Rapid-Maintenance Service provided to car owners by the service stations in U.S and Japan is getting more and more attention and experiencing more frequent career in the industry. Meantime, In Taiwan under the competition of petroleum products freely imported and free trading, entrepreneurs, for the purpose of providing various and better services to the customers, are more and more dedicating their efforts on the cause of the convenience of Service Station and gradually establish the Vehicle Rapid-Maintenance Service Center.
As mentioned above, the core of the study of this article regarding the survival condition of Vehicle Rapid-Maintenance Service is as follows: 1) faced fierce competition from various domestic car-maker vehicle maintenance plants and tire-retailing convenience shops, 2) the expectation and view point of customers.

並列關鍵字

Vehicle Rapid-Maintenance Service ； Service Station