企業國際化與經營績效關係之研究－亞洲金融風暴分析

Internationalization and Operating Performance: An Analysis of the Asian Financial Crisis

李揚(Yang Li) ； 郭憲章(Hsien-Chang Kuo) ； 楊淨麟(Jiun-Lin Yang)

《中山管理評論》 13卷1期 (2005/03) Pp. 49-73

摘要

本研究以市場銷售廣度及企業內部資源導向予以定義企業之國際化，以之建構企業國際化程度衡量指標，進而探討企業國際化構面與企業經營績效之關係，並探討亞洲金融風暴是否造成企業國際化對於經營績效之影響產生結構性變化，冀期作為企業從事國際化活動之參考依據。本研究以問卷調查方式蒐集民國85年至民國88年之追蹤資料進行實證分析，實證結果發現：當企業面臨巨大的國際衝擊時，企業於全球銷售市場銷售廣度越高，則會顯著的緩和企業所受到的衝擊；高階主管之國際化經驗在企業面臨劇烈且全球性的國際衝擊時，較易彰顯出其價值，而員工之國際化能力較可能自小區域的市場變動中貢獻其功能；此外，負債比率之增加，的確會降低企業之營運績效，亦即台灣企業之負債比率似有過高之虞，不過亞洲金融風暴似乎未增加負債比率對企業之營運風險。

關鍵字

國際化 ； 經營績效 ； 銷售廣度 ； 亞洲金融風暴

並列摘要

This research constructs the dimension of internationalization based on the viewpoint of markets and internalization to evaluate the relationship between internationalization and operating performance. We collect a panel data set for the period 1996 to 1999 to investigate whether or not the contribution of internationalization to firms' performance has a structural change before and after the Asian financial crisis. Empirical results show that the market breath of sales and the international experience of top managers can effectively ease the impact resulted from the international shock; however, the international training of staffs can only contribute to a stable environment. Besides, debt ratios increase business risks, leading to decline in operating performance, while the Asian financial crisis does not significantly increase the burden of debt ratios on performance.

並列關鍵字

Internationalization ； operating performance ； market breadth of sales ； Asian financial crisis

參考文獻

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