台東區梅李農業產銷班經營諮詢服務方法探討

Studies on the Consultant Methods of Agricultural Production and Marketing Group for Plum and Japanese Apricot in Taitung Area

蘇東生(Dung-Shung Su)

《臺東區農業改良場研究彙報》 12輯 (2001/12) Pp. 69-76

https://doi.org/10.6959/RBTDAIS.200112.0069

摘要

選定本區梅李產銷班為基本調查樣數，資料問卷並回收問卷資料加以分析統計，目前其策略方針分析為生產管理方面，田間栽培以班共同作業共同經營為主要發展課題，且以輔導購置分級機為班主要需求，加工設備為其次。行銷方面能以保價收購為主，願意以配合政策發展休閒農業為輔。組織改造方面，全面並配合政府以組班為原則，組織運作接受教育訓練程度意願高，次為加強山區產業道路之規劃及維護。研究發展方面以增進加工技術為主要訴求，加工技術以生產脆梅、蜜梅、梅露最為需要。

關鍵字

產銷班 ； 經營諮詢 ； 服務方法

並列摘要

The Japanese apricot and plum production and marketing groups in Taitung area were chosen as investigating samples with group basis. The returned questionnaires were analyzed with statistic method. At present, the analysis of strategic policy was to focus on production management: field cultivation with common operation and common management as mainly developing subject, and coaching purchase of grading machine as group main request, and followed by processing equipment. The organization reconstruction to match government policy for organizing production and marketing groups as main goal, was to attend desirably educational training course by organization exercise and to strengthen design and maintenance of enterprise road in mountain area as secondary priority, For research and development, to accelerate processing technique was main request which was to process sweet crisp Japanese apricot, honey Japanese apricot, honey Japanese apricot liquor as primary products.

並列關鍵字

Production and marketing group ； Method of service ； Management consultation