買賣雙方關係涉入程度對關係績效之影響

A Study on Buyer-Supplier Relationship Involvement and Relationship Performance

方世榮(Shyh-Rong Fang) ； 張雅婷(Ya-Ting Chang)

《輔仁管理評論》 13卷3期 (2006/09) Pp. 39-66

https://doi.org/10.29698/FJMR.200609.0002

摘要

組織間合作關係如策略聯盟、合資及供應鏈夥伴等，已成為組織理論的重要議題。然而，組織間關係管理是相當複雜的課題，當關係建立之後，必須注意到關係的維持與發展，持續地為關係注入活力，才能發揮關係槓桿的優勢。本研究從「關係涉入」的觀點深入探討組織間的合作關係。企業對組織間的關係可能有不同的關係涉入程度，此意謂著組織間關係涉入程度應由關係雙方共同決定，因此本研究將探討組織雙方對於關係的涉入程度，並衡量關係活動所帶來的績效。本研究以2004年天下雜誌1000大的製造商為研究對象，進行實證研究，結果發現買方關係涉入程度與賣方關係涉入程度間存在密切的關聯性，且買方關係涉入程度及賣方關係涉入程度提高時，關係績效也會隨之提升。

關鍵字

買方關係涉入 ； 賣方關係涉入 ； 組織間關係 ； 關係績效

並列摘要

From the literatures of strategic alliance, joint venture, and supply chain management etc., we can find the interorganizational relationship have become the important subject of the organizational theory. However, interorganizational relationship management is complicated. After establishing the relationship, partners must manage the maintenance and development of the relationship, infuse into the vitality for the relationship steadily, and then make relate to exertive its real advantage. The study investigates the close link between firms through the concept of relationship involvement, and proposes a complete framework to examine the relationship performance of interorganizational relational involvement. This study design a questionnaire to survey the Taiwanese top 1000 manufacture companies. Finally, we find that there's a close link between buyer's and supplier's relationship involvement, and the degree of relationship involvement raises, relationship performance will promote immediately.

並列關鍵字

buyer relationship involvement ； supplier relationship involvement ； interorganizational relationship (IOR) ； relationship performance

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