本研究目的主要在於探索風浪板運動者參與意願的相關影響因素,發展結構式問卷作為調查工具,針對參與風浪板運動者為調查研究對象,依據心理學認知理論的「信念(知覺)→態度→意圖」階段性過程,建構「遊憩體驗→滿意度→參與意願」因果模式,並以參與動機為行為驅力、休閒阻礙視為行為阻力,作為因果關係之前因變項,採用結構方程模式途徑(SEM)來驗證這些變項間的關係。研究發現本研究所建構之因果模式是適配的,驗證了參與動機對遊憩體驗、參與意願有顯著正向影響、遊憩體驗對滿意度有顯著正向影響、滿意度對參與意願有顯著正向影響。此外,亦驗證休閒阻礙對遊憩體驗並無顯著影響;而休閒阻礙對參與意願有顯著負向影響。整體而言,參與動機是未來參與意願的關鍵驅動因子,將研究結果提供作為風浪板運動推廣策略之建議與參考。
This study aims to explore influence factors related to participating intentions of windsurfers. A structural questionnaire was developed as a survey tool. The subjects of this study comprise practitioners of the windsurfing sport. A cause-effect 'recreational experiences-satisfaction-participating intention' model was constructed on the basis of the 'belief (perception)-attitude-intention' process in cognitive psychology. The two variables participation motivation (driving force of behavior) and leisure constraints (barriers of behavior) were taken as antecedents in our cause-effect model, and their relationships were subjected to testing using the structural equation modeling (SEM). The findings of this study indicate that the structural model employed fits the data very well: participating motivation exert positive effects on recreational experiences and participating intentions. In turn, recreational experiences also exert positive effects on satisfaction, and satisfaction on participating intention. Additionally, our results demonstrate that while leisure constraints produced no significant effects on recreational experiences, they do show significant negative effects on future participating intentions. All in all, participating motivation turns out to be a key driving force of participating intentions. Our research results are hoped to serve as a useful reference and guide to promotional strategies for the windsurfing sport.