來臺背包客旅遊體驗之研究

The Study of Backpackers' Experience Model in Taiwan

劉元安(Yuan-An Anna Liu) ； 盧之翔(Chih-Hsiang Lu) ； 許軒(Hsuan Hsu)

《觀光休閒學報》 16卷2期 (2010/08) Pp. 165-188

https://doi.org/10.6267/JTLS.2010.16(2)4

摘要

背包客的文獻最早出現在1960年代末期，直到近期，眾多學者都已將從事非形式化旅遊類型的遊客稱作為背包客。Richards and Wilson (2004)研究結果中可得知背包客旅遊動機大多以體驗追求為主，因而背包客都自稱為「體驗的追求者」。本研究參考Cole and Scott(2004)所提出的旅遊體驗模式為架構，以體驗追求、體驗品質、替代滿意度的可回憶性績效品質與可回憶性，發展出一個屬於背包客的旅遊體驗模式。總共252份有效問卷回收進行描述性統計、驗證性因素分析及結構方程模型分析，結果證實來臺背包客旅遊體驗模式是屬於一個連續性的累積過程，背包客在臺灣追求教育、美學、娛樂和逃離的體驗，而體驗品質展現於行動、關聯和感官體驗中。而體驗品質會在背包客心中留下程度不一的可回憶性，且可回憶性會顯著地影響未來的行為意圖。

關鍵字

背包客 ； 體驗追求 ； 體驗品質 ； 可回憶性 ； 行為意圖

並列摘要

Academic literature about backpacker was observed since late 1960s. Not until recently researchers called the type of non-institutionalized travel as backpacker. Backpacker's motivation has been found to be experience seeking, and backpackers perceived themselves as experience seeker. Experience is part of individual's inward, and will be transformed into memory which engages in the future decision. The travel experience of backpackers has been paid attention increasingly. Referring to Cole and Scott's (2004) study, the present study proposed a modified experiential model to measure the backpacker's experiences in Taiwan. A total of 252 valid questionnaires were returned from interviewed backpackers, and were analyzed using frequency tables, reliability, CFA, and SEM. The results developed that backpackers' travel experiences was an accumulated and sequential process. Backpackers sought educational, esthetic, entertaining, and escape experiences in the journey and the experiences quality was generated in the act, relate, and sense aspects. Experience quality then was transformed into memorability which influenced on behavior intentions significantly.

並列關鍵字

experience seeking ； experience quality ； memorability ； behavioral intentions

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