國內民生用品產業供應鏈定位模式分析之研究

Positioning Model for Domestic Supply Chains of Grocery Industry

周春芳(Frances Chou)

《企業管理學報》 47期 (2000/08) Pp. 107-133

摘要

本研究主要探討流通業上、中、下游供應體系如何突破傳統對立的關係，轉而合作追求供應鏈的價值與效率。研究方法以民生用品產業(食品、日用、雜貨)為對象，在「商品依其屬性，宜搭配合適之供應鏈模式」前題下，以商品與供應鏈屬性為主要參數，分析不同商品與供應鏈組合類型之特質，歸納較佳組合模式，提出一般性參考指標。根據此指標，分別針對配適 / 非配適組合分析其利基因素及轉化契機。研究結果發現，在管理精神方面，無論屬功能型或創新型商品，在國內經濟規模限制下，供應鏈管理優先性皆以效率之追求為第一順位，有了效率基礎後，再進一步追求市場回應等其他利基點；在運作策略方面，宜由供應端主導推動上、下游自動補貨系統，由零售端主導品類管理，並回應予供應端，共同發掘商品之市場潛力及機會點，追求商品之最高效市場價值。

關鍵字

供應鏈管理 ； 功能型商品 ； 創新型商品 ； 實體效率型供應鏈 ； 市場回應型供應鏈

並列摘要

Lower-streams of the circulating industry break the antagonistic relationships, and cooperate on pursuing the value and efficiency of the supply chain. The method takes grocery industry (foods, daily necessities, and sundries) as objects, product and supply chain attributes as main parameters, to analyze combined-pattern traits of different commodities and supply chains, to induct better combination models, and to bring out general reference indices. Based on the indices, case analyses of chosen post enterprises are further done to dig out their success niches. Findings of this study indicate that in the management side, be it functional or innovative commodities, under the constraints of domestic economy scale, the pursuit of efficiency in the supply-chain management is on the top list. From here, other niches, such as market responses, are further pursued; In the operational strategy side, it is better to let the supply side direct the development of continuous replenishment system of upper and lower streams, and to let the retailer side direct category management to respond to the supply side. Overall, the supply and retailer sides should cooperate strategically explore products market potentials and niches together, and pursue the highest market value of products.

並列關鍵字

supply-chain management ； functional products ； innovative products ； physically efficient supply-chain ； market-responsive supply-chain