產業競爭與經營績效─台灣地區國際觀光旅館之策略群組分析

An Empirical Study on the Relationship between Strategic Groups and Performance in Taiwan's International Tourist Hotel Industry

李銓(Chuan Lee) ； 李文瑞(Wen-Ruey Lee) ； 許筱雯(Hsiao-Wen Hsu)

《企業管理學報》 48期 (2000/12) Pp. 89-120

摘要

本研究旨在運用策略群組的分析架構，探討台灣區國際觀光旅館產業之策略群組型態、移動障礙來源、及其與營運績效間關係。利用因素分析、兩階段集群分析、區別分析、變異數分析、以及Scheffe多重比較等統計分析工具，進行實證研究，研究結果發現：台灣地區國際觀光旅館產業依各旅館之經營策略與資源特性的不同，可將之區分為四個彼此間具有顯著差異的策略群組；各策略群組所建立之移動障礙來源與程度存有顯著之差異；不同策略群組在營運績效的表現上亦存有顯著差異；市場區隔與訂價策略是影響我國國際觀光旅館營運績效的重要因素。

關鍵字

國際觀光旅館 ； 策略群組 ； 移動障礙 ； 策略事業單位

並列摘要

By applying the framework of strategic group to Taiwan’s international tourist hotel industry, this paper examines whether strategic groups exist in this industry and the relationship between their strategic behavior, mobility barriers, and performance. Factor analysis, two-stage cluster analysis, discriminant analysis, one-way ANOV A/MANOV A, and Scheffe multiple comparison are used to proceed empirical analysis. Findings of this paper indicate that: According to the similarity of resource-owned and strategy-used, Taiwan’s international tourist hotel industry can be divided into four strategic groups. There are significant differences among strategic groups in their sources and level of mobility barriers. Various strategic groups are significantly different in their operation performance. Market segmentation and pricing strategy are the most significant and important factors affecting performance.

並列關鍵字

international tourist hotel ； strategic group ； mobility barrier ； strategic business unit