產品／市場策略對「跨部門整合機制－製造在上游決策涉入關聯」之影響

The Impact of Product-Market Strategy on the Relationship of Interdepartmental Integration Mechanisms to Manufacturing Involvement in the Upstream Functional Decision-Making

陳嵩(Song Chen)

《企業管理學報》 59期 (2003/12) Pp. 1-30

摘要

過去許多實證研究指出，製造部門積極投入上游功能決策對製造績效、新產品開發績效及企業經營績效的正向影響；惟如何促使製造部門積極投入上游決策，這或許才是企業高階主管最關心的問題。本研究除探討跨部門整合機制對製造在上游決策涉入之影響、產品／市場策略對跨部門整合機制效果的影響，並以國內50家資訊硬體產品製造廠商為實證對象。研究結果顯示，投入面及程序面整合機制對製造在上游決策的涉入有顯著正向影響。分群迴歸分析顯示，跨部門整合機制的效果受到企業產品／市場策略的影響。在產品／市場策略內部導向群，投入面及程序面整合機制的效果比較顯著；在產品／市場策略外部導向群，共同目標整合的效果比較佳。最後，研究者對實證結果的涵意及後續研究做一些討論及建議。

關鍵字

跨部門整合機制 ； 製造涉入 ； 產品市場策略 ； 產品策略 ； 市場策略

並列摘要

There have been a lot of researches verifying the influence of manufacturing involvement in the upstream functional decision-making on performance of manufacturing, new product development and business operations. However, how to promote manufacturing involvement should be the issue that really matters to the top executives in the real business world. The purpose of this study is to explore the influence of interdepartmental integration mechanisms on manufacturing involvement in the upstream functional decision-making. It also examines the moderating effect of product-market strategy on the effectiveness of interdepartmental integration mechanisms. Fifty manufacturers from information hardware industry in Taiwan were sampled as empirical subjects. The empirical results show that input and process integration mechanisms have significantly positive influence on manufacturing involvement in the upstream functional decision-making. Subgroup regression analysis indicates that the effects of integration mechanisms are moderated by product-market strategy. Both input and process integrating mechanisms have better effectiveness for internal-oriented strategic group, and common goal integration has better usefulness for external-oriented strategic group. Finally, managerial implications and recommendations for future research are presented.

並列關鍵字

Interdepartmental integration mechanisms ； Manufacturing involvement ； Product-market strategy

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