連鎖體系創業導向與經營績效關係之實證研究

An Empirical Study of Relationship between Franchise Chain System's Entrepreneurial Orientation and Business Performance

何照義(Tsau Y. Ho) ； 高瑞瑤(Sophie Kao)

《企業管理學報》 62期 (2004/09) Pp. 31-54

摘要

連鎖加盟體系日見普遍，許多產業都相繼投入發展，然而，是否每個連鎖加盟體系的經營績效都很卓越且發展的很成功呢？答案並不盡然，受到環境不景氣的影響，已有不少體系面臨經營危機或倒閉的窘境。過去對於連鎖加盟體系的創業研究多著重於加盟者個人，其實連鎖加盟體系的創業活動不僅能提升企業的競爭優勢，使公司成長，且能創造許多的工作機會，解決日益嚴重的失業問題。
有鑑於此，本研究將以創業導向之觀點，來探討以下問題：1．在不同的環境中，對於連鎖加盟體系的創業導向之影響。2．採用不同競爭戰術的連鎖加盟體系，對其創業導向的影響。3．連鎖加盟體系的創業導向與其經營績效之關係。冀望透過研究過程的發現與結論，可以提供給台灣連鎖體系一個提升競爭優勢或經營績效的參考。

關鍵字

連鎖體系 ； 創業導向 ； 經營績效

並列摘要

As franchise chain system becomes a trend, many industries have stepped into the development of this enterprise. However, the business performance of each franchise chain system and its development are not as bright as they appear. Impacted by the slow economy, many operations are faced with business crisis or even bankruptcy. In the past, the research on the franchise chain system focused mainly on individual franchisees. It is now understood that franchise chain's innovation will not only increase the competitive advantage and the growth of each industry but also create numerous job opportunities and solve the deteriorating unemployment problem.
In light of this, the study will discuss the following issues from entrepreneurial orientation's point of view:
1. The influence on franchise chain system's entrepreneurial orientation under different environment
2. The influence on franchise chain system's entrepreneurial orientation when different competitive tactics are applied
3. The relationship between franchise chain system's entrepreneurial orientation and business performance
It is hoped that the results and conclusions of this study will provide Taiwan's industry a reference on increasing its competitiveness and performance.

並列關鍵字

Franchise Chain System ； Entrepreneurial Orientation ； Business Performance

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