台灣木質地板市場調查分析

An Analysis of the Current Situation of the Wood Flooring Market in Taiwan

任憶安(I-An Jen) ； 吳萬益(Wann-Yih Wu) ； 陳麗琴(Lih-Chin Chen) ； 塗三賢(San-Hsien Tu)

《台灣林業科學》 12卷4期 (1997/12) Pp. 451-458

https://doi.org/10.7075/TJFS.199712.0451

摘要

本研究主要目的在分析台灣木質地板市場特性，不同樹種實木地板市場銷售差異以及選購者對木質地板各屬性之重要性，並比較其間差異。全省共有34家廠商（包括施工業者）被抽樣調查。並應用單變域變異數分析及鄧肯氏新多變域檢定法，比較各項差異。結果顯示，廠商認為選購者較重要的選購決定因素為：木材不易翹裂，色澤淺淡，聽親友意見及地板價格，而對地板名稱好聽及木材有否特殊紋理較不重要。在實木地板方面，市場上以柚木、金檀木、花梨木、紫檀木及要櫸木較好銷。

關鍵字

木質地板 ； 選購屬性 ； 市場特性

並列摘要

This study analyzed market characteristics and purchase attributes of wood flooring in Taiwan. Thirty-four companies, including wood flooring suppliers and users, were chosen to ask the questions concerned. ANOVA and Duncan's new multiple range test were used to detect if differences existed among purchase attributes and if they existed among the selling situation for different tree species. Attributes that most influenced purchase decisions included the following: wood difficult to split or check; light surface color; recommendations by friends or relatives; and price. Attributes least affecting purchase decisions were: name of wood flooring; and figure of wood. Teak, garapi, padauk, rosewood, and keyaki are the tree species selling best in the current market.

並列關鍵字

wood flooring ； purchase attributes ； market characteristics