- 期刊
供應商銷售人員工作滿意量表之建構
Salespeople's Job Satisfaction: The Development of a Multiple Item Scale
摘要
在不同學門與調查研究中，有效且值得信賴的量表是研究的基石，本研究主要建構一個有效且實用之工作滿意量表，雖然工作滿意相關研究已相當豐碩，但普遍上相關文獻皆使用部分的構面，甚至只採用工作滿意的一般性表徵，缺乏量表全面性的建構與運用，也缺乏應如何改進工作滿意的解決方式。在現今服務業蓬勃發展的環境中，銷售人員係企業第一線與顧客接觸，可直接傳達企業服務的理念，顧客對服務品質的好壞直接受到銷售人員的影響。本研究參酌「公平理論」、「激勵理論」、「期望差距理論」、「徑路－目標理論」等領域的相關文獻，研擬初步的「供應商銷售人員工作滿足量表構面」，共包括「薪資福利」、「社會支持」、「工作認同」、「報酬價值」、「主管督導」等五個因素構面，經純化後的指標變數只有27個，但涵蓋構面卻不遜於MSQ及JDI的工作滿意量表。此外，本研究蒐集258個有效樣本，這些樣本遍佈全台因此具代表性。本研究以LISREL進行統計上的驗證，得到良好的信度與效度。最後，本研究針對後續研究及實務界提出如何運用與提昇工作滿意方式之建議。
並列摘要
Across a variety of disciplines, reliable and valid measures are a cornerstone of empirical research. The main purpose of this study is to develop a comprehensive model and instrument for measuring salespeople's job satisfaction. Even though related studies of work satisfaction are very informative, most used only a part, even just a work satisfaction feature, and lacked an integrated implication of how to improve work satisfaction methods. In the service era, salespeople are first in customer contact, directly deliver the enterprise idea and have a direct effect on the perception quality of the customer. This study first reviews the literature relating to ”equity theory,” ”motivation model,” ”expectancy theory,” and ”path goal theory,” in which we gain five exploratory dimensions of job satisfaction, including pay and welfare, coworker support, job attitude, valence of work and seniority; additionally, there are only 27 variables after simplification, which are better than MSQ and JDI. This study gathers 258 valid samples from all over Taiwan to be representative. Through confirmatory factor analysis, we use LISREL for a statistical test, presenting the evidence of reliability and validity of the proposed model. Finally, we conclude this study by discussing its limitations and implications for future research and practice; we also suggest how to improve methods.