The Moderating Roles of Information Sources and Attributes on the Positive E-Information-Organizational Attraction Relationship

Attracting prospective job applicants in the initial phase of recruitment is important for employers. Past research has shown that job-relevant and organization-relevant information are determinants of perceived organizational attraction. This study adopts a between-subjects design by manipulating e-information valence (positive, negative, and normal), information source (a corporate website, a government website, and an Internet forum), and information attribute (instrumental and symbolic) to examine the boundaries of the effects of positive e-information on organizational attraction. Excluding the two scenarios of negative e-information from corporate websites (businesses do not normally reveal negative information on their own websites), 16 scenarios were tested using 164 participants. Results partially support the hypotheses: Positive e-information is positively related to organizational attraction. Furthermore, positive e-information on government websites most strongly influences organizational attraction, with company websites having the next strongest influence. This article concludes with a discussion of the practical implications, limitations, and directions for future research.

關鍵字

organizational attraction ； e-information ； information sources ； information attributes ； experimental design

並列摘要

招募初期吸引優秀求職者非常重要。過去研究證實，工作與組織相關的資訊對求職者而言，為組織吸引力形成的重要決定因子。本研究設計三種網路訊息（正向、負向與普通）×三種訊息來源（公司網頁、政府網頁與線上論壇）×兩種訊息屬性（工具性與象徵性）來探討網路訊息對求職者形成組織吸引力過程中的脈絡因子效果，同時為符合真實的公司情境（一般不會在自身網頁上揭露負向訊息），最後有16種實驗情境與164筆資料。研究結果顯示，正向網路訊息會促發正向組織吸引力，且該關係在政府網站上傳遞正向訊息時最強、公司網站次之，而透過線上論壇時最弱。本研究結論探討的相關研究發現對理論與實務的貢獻，並提出本研究相關限制與未來研究方向。

並列關鍵字

組織吸引力；網路訊息；訊息來源；訊息屬性；實驗設計

參考文獻

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The Moderating Roles of Information Sources and Attributes on the Positive E-Information-Organizational Attraction Relationship

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