人類對生態環境造成的破壞危及自身與地球的永續發展,人們需要從情感、態度、信仰、價值觀重建與自然的關係,改善我們對環境的連結與建立生態認同。本研究為多重個案研究,初探六位墾丁國家公園解說志工的參與動機和生態認同建構歷程,獲取訪談對象的真實想法與人生歷程,並透過內容分析法和「開放式編碼」將晤談資料進行分析與比對,進而分析出志工參與動機及生態認同的心理現象及建立途徑。研究發現志工參與動機是多元的,受到利他主義、利己主義(自我增能)與重要生命經驗影響,而志工經驗就像是平臺,提供了建立生態認同的循環機制,戶外經驗與遊客正向回饋中達成情感與精神層次的需求,進而形成志工的價值觀與認同。此研究勾勒出志工發展生態認同的途徑,提供未來永續發展教育實踐的方向及策略。
Environmental destruction caused by humans is endangering the world's sustainable development. Humans need to reconstruct their relationships with nature in terms of emotions, attitudes, beliefs, and values, to improve their ecological identities. This study used a multiple case study approach to investigate the Kenting National Park volunteers' motives to participate in the volunteer services and their ecological identities. Ecological identity is a construct of environmental psychology and a research topic that aims to uncover the interactions between humans and nature throughout human history. This study conducted semi-structured interviews with six participants to collect research data and used qualitative open coding to analyze their motives to become a volunteer and the development of their ecological identities. The findings show that the participants had diverse motives to become a volunteer, which might be influenced by altruism, egoism (self-empowerment), and significant life experience. In addition, the volunteer experience that provided opportunities for exploring the natural environment and receiving positive feedback from tourists promoted the emotional and spiritual aspects of their ecological identities.