A Study on Agricultural Electronic Commerce: A Case Study of NACF's Hanaro-Club in Korea

農業電子商務研究：韓國NACF Hanaro-Club的個案研究

In-Sik Shin

《農業經濟叢刊》 7卷2期 (2002/06) Pp. 167-188

https://doi.org/10.6196/TAER.2002.7.2.2

摘要

本文的研究目的是調查農產品電子商務的實際情況與問題、NACF(National Agricultural Cooperative Federation)中Hanaro-Club 的特殊偏好以及解決Hanaro-Club中電子商務所正面臨的問題。NACF有一雄心勃勃的計畫，要以業務與國際貿易可行的B2B2C (business to business and business to consumer)形式打開網際網路市場。過去主要合作的購物中心，多數宣稱的內容是分配的延遲與不同產品的商討。當在整合購物中心抱怨最多的不同產品的商討與交易及退款的延遲時，為解決Hanaro-Club中電子商務所面臨的問題，本研究建議如下：第一，商品規格化與品質控制系統的建立；第二，擴展資訊技能的基礎、高速公路網的拓寬教育與相關資訊技術的訓練。

關鍵字

電子商務 ； Hanaro-Club ； 市場 ； 整合 ； 購物中心 ； 規格化

並列摘要

The purposes of this paper are to investigate the actual condition and problems of e-commerce in agricultural products and special preference for Hanaro-Club in National Agricultural Cooperative Federation (NACF) and to find a way to solve confronting problems of ecommerce in Hanaro-Club. The NACF has an ambitious plan to open an internet marketplace in which B2B2C (business to business and business to consumer) type of transaction and international trade can be done. Major contents of claim on the primary cooperative shopping malls are delay of distribution and deliberation of different goods. While on the integration shopping mall, it is mostly complained about the deliberation of different goods and delay of exchange and refund. This study suggests the ways to solve problems of e-commerce in Hanaro-Club are as follows. Firstly, establishing for standardization of commodities and their quality control system are needed. Secondly, expanding a foundation of information facilities and supper-highway networks widening education and training for relevant information technologies are necessary.

並列關鍵字

E-Commerce ； Hanaro-Club ； Marketplaces ； Integration Shopping Mall ； Standardization

參考文獻

Information and Communication Policy Research Institute(2001).Survey Statistics of E-commerce.South Korea:Information and Communication Policy Research Institute.

Korea Institute for Electronic Commerce(2002).Annual Report.South Korea:Korea Institute for Electronic Commerce.

Ministry of Agriculture and Forestry(2000).Major Statistics of Information.South Korea:Ministry of Agriculture and Forestry.

Ministry of Agriculture and Forestry(2000).Recent Developments of the E-commerce Market and Policies in Korea.South Korea:Ministry of Agriculture and Forestry.

Ministry of Commerce, Industry, and Energy(2000).E-commerce Environment in Korea.South Korea:Ministry of Commerce, Industry, and Energy.