休閒農場經營績效關鍵成功因素之研究－從平衡計分卡的觀點

A Study of the Key Success Factors of the Operational Performance of Leisure Farms from the View point of the Balanced Scorecard

李孟訓(Meng-Hsun Lee) ； 許雅琪(Ya-Chi Hsu)

《農業經濟叢刊》 14卷1期 (2008/12) Pp. 111-148

https://doi.org/10.6196/TAER.2008.14.1.4

摘要

雖然休閒風氣的興起，引起民眾對休閒旅遊高度的需求，但休閒農場的經營亦面臨許多挑戰。本研究擬以休閒農場爲研究範圍，運用Kaplan 與Norton (1992)平衡計分卡之財務、顧客、內部流程、學習與成長等四構面，和參考國內外相關文獻，彙整出相關的策略因子，以建構休閒農場經營績效關鍵成功因素之初步層級架構。
本研究問卷調查對象爲相關領域之學者、官員與業者，並透過模糊德菲法與模糊層級分析法，整合上述專家對於休閒農場經營績效發展之意見，以萃取出提昇休閒農場經營績效的關鍵成功因素，並針對這些關鍵成功因素，研擬出提昇休閒農場經營績效之策略藍圖。希望研究結果能幫助休閒農場業者提昇經營績效及保有持續性的競爭力。

關鍵字

休閒農場 ； 經營績效 ； 關鍵成功因素

並列摘要

Rising demands from the public for leisure activities have led to an increase in leisure farms, and this rapid increase has created many challenges for leisure farm operations. Taking leisure farms as a research body, this study attempts to identify and determine the key success factors of leisure farm's operational performance and to construct a primary hierarchy framework. To achieve this end, this study has utilized the four dimensions of finance, customer service, internal processing, as well as learning and growing derived from Kaplan & Norton's (1992) Balanced Scorecard (BSC) and adopted domestic and overseas relevant literature reviews.
The questionnaire was distributed to academics, government officers, and business operators in related fields. The comments gathered from those experts regarding leisure farm's operational performance were integrated by means of fuzzy Delphi method and fuzzy Analytic Hierarchy Process and from which the key success factors could be determined. By focusing on the determined key success factors, this study can then developed a strategic blueprint to promote operational performance for leisure farms. The results of this study hope to help leisure farm owners improve their operational performance and maintain sustainable competitive advantages.

並列關鍵字

Leisure Farms ； Operational Performance ； Key Success Factors

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