社會企業關鍵成功因素之研究－商業模式觀點

The key success factors of social enterprises - Business model perspective

李冠紘(Kuan-Hung Li)

指導教授 ： 莊立民

長榮大學/管理學院/高階管理碩士在職專班(EMBA)/碩士(2015年)

https://doi.org/10.6833/CJCU.2015.00064

摘要

本研究探討社會企業關鍵成功之因素，以奧斯瓦爾德的商業模式藍圖配合層級程序分析(AHP)並輔以專家訪談進行分析，研究領域主體為社會企業農產業者，次以涵蓋社會企業精神、特性之有機農產業者為研究對象，期望能萃取出社企農業創業或經營的關鍵成功因素，俾以提供社企創業經營者、有志創業青年或農政輔導單位做推廣、經營之策略參考。研究主要目的為：一、如何用社會企業的理念與精神推廣我國小而美的精緻農產業；二、瞭解社企農業經營模式及目前所遭遇之問題進而改善；三、運用層級程序分析法找出關鍵成功因素，並在研究結果提出創業經營上之建議；四、提供一般農產業相關業者、經營者改變為社會企業策略之參考。此外，填答本問卷之專家，涵蓋全台灣對農業領域有關之學者、輔導、監督機構、通路業者及產業經營等專家學者，以提高問卷的準確度。經綜合評估，在整體社會企業農業領域關鍵成功因素，構面權重排序分別為：主要構面以「價值主張」最為重要，乃社會企業之願景、目的與使命；次要構面則以「公平貿易」、「時效性」、「新產品資訊」、「產品創新」、「生態教學與互動」以及「天然環境與資源」為首要關鍵因子。以上七項指標為本研究最重要之社企農業關鍵成功因素。最後對於各關鍵指標做詳盡的闡述，並提出本研究之命題、結論與後續建議。

關鍵字

社會企業 ； 商業模式 ； 關鍵成功因素 ； 層級分析法 ； 農業

並列摘要

This research discussed the key successful factors for social enterprise through business model canvas by Alexander Osterwalder, AHP (Analytic Hierarchy Process) and expert interview. The research subjects are organic agriculture producers with social enterprise spirits, and it was expected to extract the key successful factors for agricultural entrepreneurship or operation with social enterprise characteristics, and provide the results as reference for promotion and operating strategy for social enterprise entrepreneurs and governing entities. The main research purposes are: (1) Promoting Taiwan’s delicate agriculture industry in the idea and spirit of social enterprise, (2) Realizing the problems faced in operation model for social agriculture enterprise and make further improvement, (3) Searching for key successful factor through AHP, and providing recommendations for enterprise operation through research results and (4) providing results as reference for agriculture related practitioners to transform into social enterprise. In addition, the questionnaires of this research were delivered to scholars and experts from agriculture field, governing entities, channel and industrial management, to improve the quality and accuracy. Comprehensively, for the key successful factors in overall social agriculture enterprise, the results of weights from each dimension are: “value and statement” is the most important dimension as the vision, purpose and goal of a social enterprise, followed by other key factors of “fair trade”, “timeliness”, “new product information”, “product innovation”, “ecological teaching and interaction” and “natural environment and resources.” These seven indices are the most significant key successful factors for social agriculture enterprise. This research was ended with detailed discussion of each key factors, conclusion and recommendations for following researchers.

並列關鍵字

Social Enterprise ； Business Model ； Key Successful Factor ； AHP ； Agriculture.

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