台灣數位內容產業之關鍵發展因素研究：以數位遊戲為例

本論文研製之「台灣數位內產業之關鍵發展因素研究：以數位遊戲為例」乃是以總體層級之角度分析產業發展所需之關鍵因素。數位內容產業乃是目前世界各國極力發展的目標，在亞洲地區更是各國政府重點培育的產業，然而若僅一味的模仿其它國家之作法，可能將失去產業發展的機會與效果。本研究以Porter於1990年提出的國家鑽石體系作為整體分析之構面，並以模糊層級分析法結合專家問卷探討其在個別構面要素上的層級權重分配，歸納出台灣在數位遊戲產業發展上最關鍵的因素，並進一步探討個別構面子要素的重要性分配。本研究亦同時採用標竿法作為質化分析的基礎，讓量化分析結果具備更深入的應用價值，以日本、南韓及中國大陸等在數位遊戲產業發展較具成效及歷史的亞洲國家為參考對象，探討其個別在量化分析結果中要素的執行現況，並對台灣的產業發展提出相對應的策略。透過上述混合研究方法（mixed methodology）的雙元研究，使本研究在學術及實務上都對於產業發展有更顯著的解釋效果，期望能對於未來台灣在數位內容產業的推動上提供有力的建議。

關鍵字

數位內容產業；數位遊戲產業；國家鑽石體系；模糊層級分析法

並列摘要

The purpose of this study is to explore the critical development factors of Taiwan's digital content industry. Based on digital game, the study analyses the industry in macro-perspective. Digital content industry is viewed as the most important goals of national development around the world, especially in Asia. The study analyses the digital game industry with ”diamond model” proposed by Michael Porter in 1990. Fuzzy AHP and expert opinions investigating are both adopted as research methods in this study to evaluate the weights of the factors influencing the development of the digital game industry. Benchmarking is used as a qualitative research method to strengthen the practical value of the research results. Japan, South Korea and China are taken for examples to discuss the strategic practices toward the five critical factors that obtained from Fuzzy AHP method in this study. By means of the mixed methodology, the study might provide contributions in both academic and practical perspectives for the digital content industry in Taiwan.