台灣節能標章認證制度擴散速率與影響因素之研究

近年來，溫室暖化的情形日趨嚴重，也逐漸迫害人類生存的環境，因此各國無不致力於降低能源消費以減少溫室氣體的排放。有鑑於此，政府已於2001年開始推動節能標章，積極輔導廠商改善電器產品的能源效率，以減少不必要的能源消費；另一方面，申請電器產品的節能標章也表示台灣在節約能源的成果邁向新的里程碑。為提升家電用品的能源使用效率，政府藉由制度面與法規面對市場上耗能之電器產品的能源使用效率進行規範，並提供節能標章之申請，藉此逐步提高我國耗能電器產品之能源效率。隨著節能政策的積極推行，節能標章申請的成效也逐一呈現，廠商也將會更積極投入於節能技術的創新，以達政府所設定之標準。為了貫徹降低能源消費的目標，節能標章申請推廣於所有電器產品上是必然的趨勢，因此本研究擬藉由擴散效果模型、組織學習效果模型與交互效果模型探討政府節能策推行的過程中，影響政策推動的關鍵因素，加速節能標章申請能普遍的應用於各種電器產品上，以達到順利及快速推廣節能標章申請的目的。

關鍵字

節能標章；擴散效果；學習效果；交互效果

並列摘要

In recent years, greenhouse warming is growing and it gradually affects human living environment. Hence, every country in the world is committed to energy consumption reduction and the government started to promote the energy label since 2001. The energy label actively encourags firms to improve the energy efficiency and applies energy label in electrical products. This is a new milestone in Taiwan for promotion of energy saving and carbon reduction. In order to enhance the energy efficiency of household appliances, government regulates electrical equipment energy efficiency standards through law and system. By implementing the energy label system, it gradually increases the energy efficiency of energy-consuming products in Taiwan. With the promotion of energy saving and carbon reduction policies, the effects of energy label also present one by one. Through the promotion of energy label, manufacturers will be more actively involved in energy label technological innovation to achieve the standards set by the government. This will help government achieve the purpose of energy saving and carbon reduction. In order to achieve the reduction in energy consumption, it is an inevitable trend to promote energy label in most electrical products. Hence, this research is to explore the key factors that affect the policy implementation by studying the diffusion model, organizational learning model and interaction effect model. To achieve a smooth and rapid promotion of energy label system, we want to study the key factors that make energy label widely used in various electrical products and affect potential users to accept the policy.