應用聯合分析法於流行太陽眼鏡之最佳化設計研究

Application of Conjoint Analysis to Optimum Design of Fashion Sunglasses

鄭智文(Chih-Wen Cheng) ； 黃宜純(Yi-Chun Huang) ； 林家旭(Chia-Hsu Lin)

《商業設計學報》 17期 (2013/12) Pp. 77-86

摘要

本研究係以流行太陽眼鏡為為研究實例，藉此瞭解眼鏡風格與流行元素之各項因子，探討眼鏡造型與眼鏡設計師偏好兩者之關聯性，本研究以聯合分析法將2012年發行的12支流行眼鏡款為樣本，以6位具有3年經驗的眼鏡專家進行眼鏡特徵與眼鏡設計元素研究，其次將這12支流行眼鏡款為樣本圖進行形態分析，選定眼鏡每屬性的各個可行水準（亦即鏡框、鼻橋、端片、及鏡腳），將整體輪廓法組成720個設計選擇方案，再利用直交排列法加以重新組合20支流行眼鏡，將20支流行眼鏡進行偏好的問卷評比。研究結果顯示屬性間的相對重要性分別為鏡框31.1%、鼻橋18.5%、端片30.5%及鏡腳20.0%。本研究的結果有助於眼鏡設計師從事眼鏡設計時，對不同設計組合的設計方案建立有效的評價模式。

關鍵字

聯合分析法 ； 流行太陽眼鏡 ； 最佳化設計

並列摘要

This study use Fashion sunglasses as a case study. Take this factor to understand the influence of the glasses style and fashion elements, and to explore the correlation between consumer's preferences. The study uses the conjoint analysis for paragraph of 12 popular glasses as the sample in 2012. The six experts who have three years of experience in glasses conduct glasses feature analysis and design elements. Second, these 12 popular glasses paragraph the sample figure morphological analysis, Selected the glasses of each attribute feasible level (Glasses frame. Glasses Bridge of the nose, the end of the glasses piece, and glasses mirror feet). To used full-profile approach to combination the 720 design of options. Then, Use the Orthogonal arrays method to be re-combination of 20 popular glasses. The 20 popular glasses sample preference questionnaire rating. The results showed that the importance values of attributes were Glasses frame31.1%, Glasses Bridge of the nose18.5%, the end of the glasses piece30.5%, and glasses mirror feet 20.0%. The results of this study, as an effective tool, will be used to help glasses designer for the combinations of evaluation system.

並列關鍵字

Conjoint analysis ； Fashion Sunglasses ； Part-worth

參考文獻

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