《商業設計學報》1997－2017年研究趨向之內容分析

設計領域的專業學術期刊，是學術研究者與實務創作者之間的交流管道之一。在「設計」此一務實性高的研究領域中，設計學術期刊以特殊的樣貌呈現於學術領域中。而學術期刊的回顧是為了承先啟後，除暸解過去的發展脈絡，更重要的是推演未來的發展方向。《商業設計學報》自1997年創刊已出版21期，2019年適逢國立臺中科技大學創校百年，在這個特殊的時間點檢視及回顧此學報之研究趨向，有其重要的歷史意義。本研究針對《商業設計學報》其發展歷史及所收錄論文進行內容分析，透過三階段的研究步驟藉以暸解其發展脈絡並提出未來發展定位。研究結果顯示：（一）學報出刊21期共計343篇、287位作者。（二）投稿作者數多為兩位以上作者。（三）研究性質取向分為質化、量化、混合研究，以及創作/專案、技術報告、書評共六類，其中以質化研究最多。（四）研究方法使用情況以問卷調查最多，其次為內容分析及文獻研究。（五）針對設計相關學報之近五年影響係數比對分析，以《設計學報》最高，《空間設計學報》次之，《商業設計學報》第三。根據上述資料整理之結果，本研究提出《商業設計學報》的發展定位建議及未來設計領域學術發展之趨向，以供設計相關學術研究者及實務創作者之參考。

關鍵字

內容分析；商業設計學報

並列摘要

The academic journals in the arena of design is one of the communication channels between the researchers and practitioners. In the research field of ＂design＂ keen to pragmatism, the academic journals of design present in distinctive appearances in the field of academia. The review of academic journals is to learn from the past in order to see the future. Apart from learning from the contexts in the past, it is more crucial to deuce the possible direction in the future thereafter. 21 issues have been published since the initial issue of The Journal of Commercial Design in 1997. The year 2019 happens to be the centennial of National Taichung University of Science and Technology. The reflection as well as the review of this Journal's research trend on this very time does has its significance in history. This paper conducted content analysis on the history of and the dissertations in The Journal of Commercial Design. The research was divided to three phases to capture the development context and to propose the positioning for its future advancement. The results of research are as follows: (1) There are 343 dissertations by 287 authors throughout the 21 issues; (2) dissertations with two or more authors account the most of the publications; (3) the natures of the researches can fall into six categories, the qualitative, the quantitative, and the mixed as well as creative work/project, technique report, and book review, among which the qualitative ones are the majority; (4) the methodology employed the most is questionnaire method, followed by content analysis and archival research; and (5) the comparison of the influence coefficients in journals related to design reveals that Journal of Design comes the first, followed by Journal of Interior and Architectural Design, and The Journal of Commercial Design ranks the third. Based on the aforementioned results, the study is to propose the positioning for development and the potential direction for the academic development in the realm of design for The Journal of Commercial Design, so as to serve as a reference for the researchers and practitioners in design.