Consumer Innovativeness and Consumer Expectations for New IT Products: Implications for Purchase Behavior

Yu-An Huang

《Asia Pacific Management Review》 8卷2期 (2003/06) Pp. 113-133

https://doi.org/10.6126/APMR.2003.8.2.01

並列摘要

A field study was conducted to examine if purchase behavior was systematically related with which segments of consumers who differ in their cognitive and sensory innovativeness, and instrumental and expressive expectations, respectively. Hypotheses are developed concerning the relationship with consumer innovativeness and expectations with purchase behavior, and these hypotheses were tested against data collected from 391 consumers who had or had not adopted. The result showed that cognitive-sensory innovators and expressive expectants had significantly higher purchase behavior, while both instrumental and instrumental-expressive expectants had slightly significant lower purchase action. Other research and managerial implications are also explored.

並列關鍵字

Consumer innovativeness ； Consumer expectations ； Purchase behavior ； New IT products

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